MARKETING FOR BUSINESS

What’s the difference between the confident entrepreneurs who lead growing businesses and owners who can’t get out of survival mode?  It all comes down to this:  All successful businesses have a clear marketing strategy that makes everything they do more effective.

Unfortunately, many busy business owners get so caught up in tactical daily marketing execution like building a website, sending email, tweeting, advertising, optimizing a landing page, blogging and so on, that they are not taking the time to work on the decisions that’ll improve the performance of their tactics.

Strategy is simply the decisions you need to make so your tactics work better.  Your marketing strategy is the foundation for creating awareness, generating interest, closing new sales and continuing customer engagement. Your marketing strategy guides your company culture, your products and services mix and your pricing.

There are many things to consider when crafting a successful strategy, but there are five key decisions that over the years Abundance Consulting Group has seen help hundreds of business owners grow their sales and create sanity in their businesses.

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News
02.10.18
Venture and growth investors are doing a lot to speed up the rise of these worker-bots. So far this year, they’ve poured hundreds of millions into developers of robotic process automation technology, the term to describe software used for performing a series of tasks previously carried out by humans.
02.10.18

What if blockchain turned out to be just what emerging economies were after?

 

02.10.18

While Clinton certainly did not appear to be a Shingy-esque blockchain evangelist onstage, he delivered a targeted amount of enthusiasm about new technologies like blockchain and artificial intelligence in enhancing accessibility and shaping the country’s economic future.

02.10.18
It might be the only way we can break Facebook’s hold on our lives, it could cement Apple’s reputation as a privacy-minded service provider, and more importantly, it wouldn’t be that hard to get people to use it.
02.10.18
Instagram’s co-founders announced that Adam Mosseri, the platform’s vice president of product, is now in charge. Mosseri will oversee all functions of the business and recruit a new executive team, Kevin Systrom and Mike Krieger said in a statement. The co-founders announced their departure last week — more than six years after Facebook purchased the company for $1 billion. “We remain excited for the future of Instagram in the coming years as we transition from being leaders at Instagram to being just two users in a billion,” said Systrom and Krieger.
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