July 2nd, 2018
Lyft, the rideshare giant that last week closed on $600 million in fresh funding, just announced the latest move in its ongoing chess match with its older and better-funded competitor Uber. It has acquired Motivate, the oldest and largest electric bike-share company in North America, for undisclosed terms.
Motivate, which operates in New York as CitiBike; in Washington, D.C. as Capital Bikeshare; and in San Francisco as Ford GoBike, was reportedly on the cusp of selling to Lyft several weeks ago, with the outlet The Information reporting that Motivate was likely to fetch $250 million or more. While the final price tag isn’t being shared, certainly the deal seemed inevitable after Uber paid a reported $200 million in April for Motivate’s most direct U.S. competitor, the bike-sharing startup Jump (renamed in recent years after operating previously as Social Bicycles, or SoBi).
Whether bike sharing will provide a rich new stream of revenue for either company remains a question mark. While bike-share companies have long insisted that they make their bikes as efficiently and cost-effectively as possible in partnership with China-based manufacturers, they haven’t proven lucrative businesses to date. As of last year, Motivate — which bought CitiBike from Alta in 2014, oversees many thousands of bikes across bike-sharing programs in nine U.S. cities, and recorded more than 1.8 million rides in New York City alone in the month of May — still wasn’t profitable, according to a source close to the company with whom we’d spoken at the time.
Still, the companies are looking for new ways to not just ferry people but also other goods, which these bike operations enable them to do more effectively. The bikes also provide them with the opportunity to tout their commitment to carbon neutrality, as Lyft did today in its announcement about Motivate.
It’s also the case that ride-share companies increasingly have little choice when it comes to getting their customers to their destinations. As recent funding rounds for e-scooter companies in particular demonstrate, plenty of urban dwellers would prefer to hop on a bicycle or scooter to avoid the growing amounts of congestion that cities experience as the economy chugs along for the 10th year in a row.
Indeed, along with e-scooter companies Bird and Lime and Spin, both Uber and Lyft applied recently for permits that would enable them to place their own e-scooters on the streets of San Francisco. The big question is whether they build or buy, with Lyft reportedly producing some prototypes for its own e-scooter designs in recent months.