IGN NEWS / 3 JUL 2018
NETFLIX IS NOW MORE POPULAR THAN BROADCAST, CABLE AND YOUTUBE FOR TV VIEWING, SURVEY SAYS
Move over cable.
BY DAVID GRIFFIN A survey of 2,500 U.S. adults has revealed that Netflix is the No. 1 TV viewing option.
According to Variety, the Cowen Group, a financial service company, asked individuals "Which platforms do you use most often to view video content on TV?" With 27% of the vote, Netflix was the clear winner, followed by basic cable at 20%.
The results get more interesting when you look at the data from adults in the 18-34 age bracket, where the disparity is even greater. Here is a complete list of the preferred video content platforms from the survey below, adults 18-34 years of age.
- Netflix (39.7%)
- YouTube (17.0%)
- Basic Cable (12.6%)
- Other (8.7%)
- Hulu (7.6%)
- Broadcast (7.5%)
- Premium Cable (3.5%)
- Amazon Prime Video (3.4%)
Netflix continues to impress with its drive to outpace the competition, promising 1,000 original programs by the end of 2018 and the backing of $8 billion in development money. It is surprising to see that Amazon Prime Video is in last place. Perhaps the Jeff Bezos controlled company will improve their reputation in the streaming market with their nearly $1 billion investment in a multi-season Lord of the Rings franchise? Only time will tell.