Snapchat code reveals team-up with Amazon for “Camera Search”

« Back

Snapchat code reveals team-up with Amazon for “Camera Search” 07.09.2018 21:51

Josh Constine@joshconstine 

Tech Crunch

Snapchat Camera Search Amazon

Codenamed “Eagle”, Snapchat is building a visual product search feature that deliver users to Amazon’s  listings. Buried inside the code of Snapchat’s Android app is an unreleased “Visual Search” feature where you “Press and hold to identify an object, song, barcode, and more! This works by sending data to Amazon, Shazam, and other partners.” Once an object or barcode has been scanned you can “See all results at Amazon”.

Visual product search could make Snapchat’s camera a more general purpose tool for seeing and navigating the world, rather than just a social media maker. It could differentiate Snapchat from Instagram, whose clone of Snapchat Stories now has over twice the users and a six times faster growth rate than the original. And if Snapchat has worked out an affiliate referrals deal with Amazon, it could open a new revenue stream. That’s something Snap Inc direly needs after posting a $385 million loss last quarter and missing revenue estimates by $14 million.

TechCrunch was tipped off to the hidden Snapchat code by app researcher Ishan Agarwal. His tips have previously led to TechCrunch scoops about Instagram’s video calling, soundtracks, Focus portrait mode, and QR Nametags features that were all later officially launched. Amazon didn’t respond to a press inquiry before publishing time. Snap Inc gave TechCrunch a “no comment”, but the company’s code tells the story.

Snapchat first dabbled in understanding the world around you with its Shazam integration back in 2016 that lets you tap and hold to identify a song playing nearby, check it out on Shazam, send it to a friend, or follow the artist on Snapchat. Project Eagle builds on this audio search feature to offer visual search through a similar interface and set of partnerships. The ability to identify purchaseable objects or scan barcodes could turn Snapchat, which some view as a teen toy, into more of a utility.

What’s Inside Snapchat’s Eagle Eye

Snapchat’s code doesn’t explain exactly how the Project Eagle feature will work, but in the newest version of Snapchat it was renamed as “Camera Search”. The code lists the ability to surface “sellers”, and “reviews”, “Copy URL” of a product, and “Share” or “Send Product” to friends — likely via Snap messages or Snapchat Stories. In characteristic cool kid teenspeak, an error message for “product not found” reads “Bummer, we didn’t catch that!”

Eagle’s visual search may be connected to Snapchat’s “context cards”which debuted late last year and pull up business contact info, restaurant reservations, movie tickets, Ubers or Lyfts, and more. Surfacing a context card within Snapchat of details about ownable objects might be the first step to getting users to buy them…and advertisers to pay Snap to promote them. It’s easy to imagine context cards being accessible for products tagged in Snap Ads as well as scanned through visual search. And Snap already has in-app shopping.

Being able to recognize what you’re seeing makes Snapchat more fun, but it’s also a new way of navigating reality. In mid-2017 Snapchat launched World Lenses that map the surfaces of your surroundings so you can place 3D animated objects like its Dancing Hotdog mascot alongside real people in real places. Snapchat also released a machine vision-powered search feature last year that compiles Stories of user submitted Snaps featuring your chosen keyword, like videos with “puppies” or “fireworks” even if the captions don’t mention them.

Snapchat was so interested in visual search that this year, it reportedly held early stage acquisition talks with machine vision startup Blippar. The talks fell through with the UK augmented reality company that has raised at least $99 million for its own visual search feature, but which recently began to implode due to low usage and financing trouble. Snap Inc might have been hoping to jumpstart its Camera Search efforts.

Snap calls itself a Camera Company, after all. But with the weak sales of its mediocre v1 Spectacles, the well-reviewed v2 failing to break into the cultural zeitgeist, and no other hardware products on the market, Snap may need to redefine what exactly that tag line means. Visual Search could frame Snapchat as more of a sensor than just a camera. With its popular use for rapid-fire selfie messaging, it’s already the lens through which some teens see the world. Soon, Snap could be ready to train its eagle eye on purchases, not just faces.


- Это интересно
How much does consulting cost?
News
02.10.18
Venture and growth investors are doing a lot to speed up the rise of these worker-bots. So far this year, they’ve poured hundreds of millions into developers of robotic process automation technology, the term to describe software used for performing a series of tasks previously carried out by humans.
02.10.18

What if blockchain turned out to be just what emerging economies were after?

 

02.10.18

While Clinton certainly did not appear to be a Shingy-esque blockchain evangelist onstage, he delivered a targeted amount of enthusiasm about new technologies like blockchain and artificial intelligence in enhancing accessibility and shaping the country’s economic future.

02.10.18
It might be the only way we can break Facebook’s hold on our lives, it could cement Apple’s reputation as a privacy-minded service provider, and more importantly, it wouldn’t be that hard to get people to use it.
02.10.18
Instagram’s co-founders announced that Adam Mosseri, the platform’s vice president of product, is now in charge. Mosseri will oversee all functions of the business and recruit a new executive team, Kevin Systrom and Mike Krieger said in a statement. The co-founders announced their departure last week — more than six years after Facebook purchased the company for $1 billion. “We remain excited for the future of Instagram in the coming years as we transition from being leaders at Instagram to being just two users in a billion,” said Systrom and Krieger.
Address:
1288 East 19th Street Apt.
Suite # 7B Brooklyn NY 11230